Company information / Company overview

Company overview

Sunrise Medical leads in the design, manufacturing and marketing of innovative, high-quality mobility products and services. Learn more about who we are.

Sunrise Medical leads in the design, manufacturing and marketing of innovative, high-quality mobility products and services.

Sunrise Medical is a world leader in the development, design, manufacture and distribution of manual wheelchairs, powered wheelchairs, mobility scooters, mobility aids and both standard and customised seating and positioning systems. Sunrise Medical manufactures products in our own facilities in the United Kingdom, Mexico, Germany, United States, Spain, Netherlands, Poland and China.

Our key products, marketed under the Quickie, Zippie, Breezy, Sterling, JAY, Coopers and Lomax proprietary brands, are sold through a network of homecare medical product dealers or distributors in over 130 countries. Sunrise Medical's headquarters are based in Malsch, Germany; with North American headquarters in Fresno, California. The company employs 2800 associates worldwide.

Our mission:

To improve people's lives by creating innovative, high-quality products.

Our Values:

Customer Focus

Our customer comes first!
We are committed to meeting and exceeding the expectations of our customers both internal and external. We are committed to building a relationship based on trust through a prompt and professional response to our customer's needs.


Teamwork is a crucial part of our business!
Sharing and fostering through communication to achieve our business objectives. We look for a positive and proactive team spirit to be adopted by all, leading to improved results. We consider our internal customers and offer support, guidance, motivation and constructive feedback where needed.


Take responsibility and ownership!
We strive to demonstrate determination and initiative and provide added value to Sunrise. We endeavour to keep to agreements and report deviations in a timely manner in order to find solutions. Sunrise Associates are encouraged to get involved and do their best.


Strive to continually improve!
Sunrise and its Associates continually redefine our business and are proactive in providing innovative and effective products, processes and solutions. We encourage our Associates to be open to all new ideas that can improve our business and the lives of our customers.


Our goal is to "Improve People's Lives"!
We are committed to performing extraordinary efforts every day in all we do both as individuals and as a company. We are committed to the highest level of quality.